Hustler Toys

We don’t hide who we are. We don’t apologize for our desires. We decide what turns us on. Exploring different expressions of our sexuality opens us up to new, exciting experiences and higher levels of understanding.
Hustler Hollywood is part of an empire that was built by Larry Flynt, a man who was not ashamed of sex or afraid to push boundaries, a legend who fought for free speech at a time of legal sexual puritanism. Our stores pass on Larry’s message of free sexual expression by offering an upscale shopping experience in an elegant setting.
History
The first Hustler Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the Hustler reputation into an accessible lifestyle brand. From its inception, its goal has been to offer a sophisticated retail experience for the sexually curious to explore new forms of eroticism. With our wide selection of high quality lingerie, erotica, sex toys, and novelties, our stores encourage curiosity. The Hustler name has helped many overcome their hesitation by providing its customers with a wealth of information delivered by warm, helpful and open-minded staff members.