Canada Post has announced a national strike that will cause service delays. As a result, we are unable to ship items at this time. We will resume shipping once the situation is resolved.

Male Basics

When we founded this 20 years ago, we had one simple yet ambitious goal: to revolutionize men's underwear. Today, we've not only achieved that goal but have also exceeded it in ways we could only dream of. We are thrilled to have you join our community.

We've spent years perfecting the art of men's underwear, focusing on innovation, quality, and sustainability. Our commitment to these core values has made us a trusted name in the industry, and we couldn't be prouder of what we've built together. As you explore our collections, know that each piece is a labor of love, designed to offer you unparalleled comfort, style, and functionality.