XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. XR Brands brings niche sexual lifestyles into the mainstream with fully branded product lines that cater to the widest variety of consumers, from couples and beginner players to more advanced fetish aficionados. Through modern design, state-of-the-art construction and dynamic packaging and merchandising, XR Brands makes fetish and niche lifestyle products approachable to retailers and consumers looking to grow in new and exciting directions. Since 2007 the company’s award-winning team of experts has created popular collections catering to every fetish interest, including electro stimulation, erotic massage, enema play, enlargement pumps, BDSM and sensation play, leather bondage, and powerful sex machines. Most recently XR Brands named 2013 BDSM Pleasure Products Company of the Year by adult media outlet XBIZ.